Product Lines (Brands, Market Segmentation, New Product Announcement)

Brands

Brands and Their Companies

• Available at Business Table 3A.  call number:  T223.V4 A25
• Features: An alphabetical listing of brand names with the type of product and owning company.  Also included is an alphabetical directory of companies.

Encyclopedia of Consumer Brands

• Available at Business Table 3A.  call number:  HF5415.3 .E527
• Features:  Detailed information about over 600 consumer brand products.  Each profile includes a basic overview of the product, product history, development, and outlook.  "At a Glance" includes market share, competitors, advertising slogan, and address.

Worlds Greatest Brands

• Available in the Reference section at HD69.B7 W67 1997
• Features:  Anecdotal information about the top 100 brand names in the world.  Brands may be located in an aphabetical index, index by sector, or index by weight, breadth, length, and depth.
  
  

Thomas Register

• Available on the Internet for free at http://www.thomasnet.com
• Features:  Search for brand names to find which company owns them.

Market Segmentation

Company annual reports include a breakdown of a company's market segmentation. You can view these reports at the following locations:

Factiva
Click on Companies & Markets>Companies>Type in Company Name>Reports>Detailed Company Profile Report>scroll down to Sales By Business Segment

ABI/Inform
Business Source Premier
Business Full Text
In advanced search, search company name in Company/ORG and Market Segments in Subject to locate articles about a company's market segmentation.

New Product Releases

Business Wire

• Available in the library's Electronic Information Resources in LexisNexis and Factiva.
• Features: "Business Wire transmits to the media the full text of news releases issued by corporations and other organizations. Most documents are less than 1,000 words and discuss company announcements of new products, stock offerings, personnel changes and financial results. The news sources can be from the banking
  industry, entertainment, aviation or many other industries" - LexisNexis source description.

PR News Wire

• Available in the library's Electronic Information Resources in LexisNexis and Factiva.
• Features: Press releases are made available through this service

Prepared by Robert Sage
rsage@fullerton.edu
An administrative page of the Paulina June & George Pollak Library at California State University, Fullerton.
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Last Updated: 12 Nov 2008.