TableBase
Note: Select
Concept Term: ad budget
LexisNexis
Disclosure files and 10-K's often give advertising budget
information.
Use EDIT/Find to locate the word advertising in the report.
Standard Directory of Advertisers (sometimes called
the Red Books)
This is a directory of companies that advertise. Vol. 1 lists companies by
business classification. It provides some advertising budgets. The budgets
supplied may or may not include direct mail, promotions etc. Some budgets
provided are not the most current .
Advertising Age - September issue
[available on ABI]
PERIODICALS HF5801 A32
June 28, 2004 issue: "100 LEADING
NATIONAL ADVERTISERS"
November 8, 2004 issue: "Top marketers spend
$83 billion"
Brandweek
Full-text in ABI/Inform.
June issue provides annual reports on media expenditures by top industries
and companies.
Mediaweek
Full-text in ABI/Inform.
Search: ad spending. Covers television,
radio, and print media industries.