LexisNexis
Disclosure files and 10-K's often give advertising budget
information.
Use EDIT/Find to locate the word advertising in the report.
Standard Directory of Advertisers (sometimes called
the Red Books)
This is a directory of companies that advertise.
Vol. 1 lists companies by
business classification. It provides some advertising budgets,
sales, advertising expenditures, Ad agency used. INDEX by
product name, by state, by SIC.
Standard Directory of Advertising
Agencies - Red Book
Lists ad agencies, their clients, percent of advertising by
media, total billings.
Standard Rate & Data Service - SRDS
books
List markets, stations, ad rates, ad options. Not
Current. By volumes, covers 1) newspapers, 2) tv and cable,
3) radio, 4) publications.
Advertising Age - September issue
[available on ABI]
PERIODICALS HF5801 A32
June 28, 2004 issue: "100 LEADING
NATIONAL ADVERTISERS"
November 8, 2004 issue: "Top marketers spend
$83 billion"
Brandweek
Full-text in ABI/Inform.
June issue provides annual reports on media expenditures by top industries
and companies.
Mediaweek
Full-text in ABI/Inform.
Search: ad spending. Covers television,
radio, and print media industries.