Marketing Resources

 Marketing: A Pollak Library Research Guide

Modified and maintained by Rob Sage.
Pollak Library 124
(714) 278-4057

  The CSUF library has a wealth of resources for your business research needs including books, articles, indexes and recommended web sites. This guide is especially designed for CSUF business students.  Here you will find Library & research resources for every area of business.

The links below will show you the folowing:

Articles: How to find articles on your business topic.  These articles may be found in books, journals, or may even be in full text online!
Books: How to find books on your business topic
Journals: A list of business-related journals CSUF owns
Reference: A list of guides, dictionaries, directories, etc.
Web Sites: A list of recommended business-related Web Sites
FAQ: A guide to finding answers to the most frequently researched business topics.

 

Updated: 20 May 2008