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CSUF currently subscribes to
many journals of interest to marketing students. Most are kept on the second floor
of the Pollak Library, North Wing. They are filed in Library of Congress
call number order. The links below will provide you with lists of
periodicals on the various subject headings of management available at the Pollak Library.
Business
Periodicals
Marketing Periodicals
Advertising
Periodicals
Many full text journal
articles are
available through our electronic databases, as well as in our library.
Check our
marketing journals title list to see if we have access to a periodical through any of
our available resources.
Yahoo Business and
Economy Magazines: freely available online business and economics
publications.
Journals (selected)
The following list of journals
provides descriptions of some of the leading
publications in the field of marketing. To find out how to access a
particular journal, click on the title.
Advertising Age
A weekly trade newspaper for the advertising and marketing industries.
American Demographics
A monthly trade publication covering consumer trends.
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Business Week
A weekly publication providing news, analysis, and in-depth reporting in
the world of business and finance.
Business Wire
A wire service providing official press releases from companies, government
agencies, and other organizations.
The Economist
One of the oldest business publications in the world, dating back to
1843. Published weekly in the UK, it has a strong focus on
international business and economics. |
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Forbes
A bi-weekly publication featuring news and analysis of the world of
business.
Fortune
Commentary and analysis on all aspects of business.
Harvard Business Review
A well-respected academic journal focused on current business issues and
trends |
Industrial Marketing Management
A trade journal providing In-depth case studies focusing on marketing for
industrial and high-tech businesses.
International Journal of Research in
Marketing
A scholarly journal providing original research and case studies.
International Marketing Review
Presents new and original ideas dealing specifically with international
marketing.
The Journal of Business and Industrial
Marketing
A scholarly journal with a particular focus on business-to-business marketing
techniques and strategies.
The Journal of Consumer Marketing
Journal of Consumer Research
A scholarly journal providing original research articles that attempt to explain
consumer behavior.
Journal of Marketing
A research journal designed to bridge the gap between marketing theory and
practice.
Marketing
A weekly trade publication from Great Britain, covering the marketing and
advertising industries.
PR Newswire
A wire service providing official press releases from companies, government
agencies, and other organizations.
Psychology and Marketing
A scholarly publication with a focus on applying psychological theories and
techniques to marketing.
Wall Street Journal
The leading source for business news and opinion
Articles
If you are looking for
articles on a particular topic in Business, choose the Journal
Articles link on this page to learn about locating articles in paper and
electronic format.
Updated:
01 Jun 2009
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